Map Your Success With A Business Charter
A business charter defines your promises and outlines what customers can expect from you. For companies like the Ritz Carlton it has been a map to success. Here are some tips.
Make a guarantee: You want to outline the minimum level of service that customers can expect. And you want to make it sound good and honest. For example: we promise to replace all broken or damaged items without hassle.
Make it quick and easy: A ten-point or less charter is a good guide. More promises than that and it can become unmanageable.
Avoid too much detail: You want to leave customers with an overall positive impression. These are broad principles that guide your business' operations and customer relations.
Tell your customers: Display your charter in your business. Include it in important communications with customers.
Get your team on board: To work, your charter has to be embraced by your team.
Follow your charter's course: Now that you have a charter you need to obey it. Your customers will expect you to react within the ground rules that you have laid out.
You may have to create a small budget for the charter's operation or the training of your staff. Remember every business operates on reputation. Fulfilling your promises establishes your integrity.